Content architecture and linking • 23/07/2025 Breaking Down Silos: Harnessing Cross-Functional Influence in IA Digital Media Explore strategies to dismantle silos in IA digital media by leveraging cross-functional influence, enhancing collaboration, and driving innovation. by Amélie Dubois
Content architecture and linking • 22/07/2025 Shifting Focus: Embracing a Usage-Centric Value Framework in IA Digital Media Explore the transition from a product-centric to a usage-centric value framework in IA digital media, focusing on the benefits and challenges for marketing directors. by Enzo Delacroix
Generative engine optimization • 22/07/2025 Harnessing the Power of AI for Content Creation Explore the transformative role of AI in content creation and its impact on digital media strategies. by Enzo Delacroix
