Weak signals • 23/07/2025 Preparing for the Unseen: 3 Alternative Futures Every CMO Should Anticipate Explore the potential paths in IA digital media that every CMO should be ready for, from ethical dilemmas to technological advancements. by Margaux Dupont-Amiot
Weak signals • 23/07/2025 Reimagining the CMO Role Through Design Fiction Explore how design fiction can empower CMOs to redefine their roles in the ever-evolving landscape of IA digital media. by Enzo Delacroix
Weak signals • 23/07/2025 Navigating the Evolving Landscape of Marketing in a Slowly Mutating World Explore how the gradual evolution of marketing strategies in the digital age is shaping the future of IA digital media. by Yasmin El-Masry
Weak signals • 23/07/2025 Exploring the Limits of AI-Powered Nudging for CMOs Dive into the potential and boundaries of AI-powered nudging in digital marketing strategies for Chief Marketing Officers. by Enzo Delacroix
Weak signals • 23/07/2025 Navigating the Fine Line: Greenwashing vs. Greenproof in Brand Credibility Explore the evolving landscape of brand credibility in the digital age, focusing on the distinction between greenwashing and greenproof practices. by Amélie Dubois
Weak signals • 23/07/2025 Adapting Marketing Strategies for a Post-Urban Society Explore how marketing strategies evolve in a post-urban society, focusing on the role of IA digital media in navigating these changes. by Nour Bennani
Weak signals • 23/07/2025 Can CMOs Steer the Shift Towards Local Supply Chains? Explore the pivotal role of Chief Marketing Officers in transitioning to local supply chains within the IA digital media landscape. by Clara Lemoine-Perrault
Weak signals • 23/07/2025 Can Marketing Drive Growth While Encouraging Degrowth? Explore the balance between marketing strategies that drive growth and the principles of degrowth in the context of IA digital media. by Thierry Rochefort
Weak signals • 22/07/2025 The Rise of Carbon Scores as Key Performance Indicators for Brands Explore how carbon scores are transforming into essential KPIs for brands, influencing marketing strategies and sustainability efforts in IA digital media. by Enzo Delacroix
