Page 11 : Exploring the Future of AI in Digital Media

Spotlight

23/07/2025

Embracing Pedagogy: Marketing's New Internal Mission

Explore how marketing teams in IA digital media can adopt a pedagogical approach to enhance internal communication and strategy.

by Clara Lemoine-Perrault

Navigating the Challenges of Continuous Digital Change

Digital publishing trends

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23/07/2025

Navigating the Challenges of Continuous Digital Change

Explore strategies to effectively manage and adapt to the ongoing digital transformation in IA digital media, ensuring your organization stays ahead without falling into the trap of permanent disruption.

by Alexandre Quintin

Should CMOs Rethink the Growth-at-All-Costs Strategy?

When and how to accelerate

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23/07/2025

Should CMOs Rethink the Growth-at-All-Costs Strategy?

Explore the implications of a growth-at-all-costs strategy for CMOs in the IA digital media landscape and consider alternative approaches.

Navigating Marketing Challenges Amidst Consumer Mistrust

Explore strategies for effective marketing in an era of consumer mistrust, focusing on the role of IA digital media.

by Margaux Dupont-Amiot

Can CMOs Steer the Shift Towards Local Supply Chains?

Weak signals

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23/07/2025

Can CMOs Steer the Shift Towards Local Supply Chains?

Explore the pivotal role of Chief Marketing Officers in transitioning to local supply chains within the IA digital media landscape.

by Clara Lemoine-Perrault

Transforming Personas into Real People: Rehumanizing the Buyer Journey

Content strategy for a new media

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23/07/2025

Transforming Personas into Real People: Rehumanizing the Buyer Journey

Explore how IA digital media is shifting from generic personas to understanding real people, enhancing the buyer journey with personalized experiences.

by Margaux Dupont-Amiot

Affiliate and partnerships

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23/07/2025

Building Trust with Local Brand Ambassadors in IA Digital Media

Explore strategies to enhance trust in IA digital media through local brand ambassadors.

by Yasmin El-Masry

Crafting the Ultimate Marketing Team for the Future

When and how to accelerate

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23/07/2025

Crafting the Ultimate Marketing Team for the Future

Explore strategies for assembling a forward-thinking marketing team equipped to thrive in the evolving landscape of IA digital media.

by Margaux Dupont-Amiot

Empathy: The Essential Soft Skill for CMOs in IA Digital Media

Creator experiences

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23/07/2025

Empathy: The Essential Soft Skill for CMOs in IA Digital Media

Explore why empathy is a crucial soft skill for CMOs navigating the complexities of IA digital media.

Who Should Govern Data Ethics in Your Company: The Role of Marketing

Explore the pivotal role marketing can play in governing data ethics within your company, especially in the realm of AI digital media.

Can Marketing Drive Growth While Encouraging Degrowth?

Explore the balance between marketing strategies that drive growth and the principles of degrowth in the context of IA digital media.

by Thierry Rochefort

Breaking Down Silos: Harnessing Cross-Functional Influence in IA Digital Media

Content architecture and linking

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23/07/2025

Breaking Down Silos: Harnessing Cross-Functional Influence in IA Digital Media

Explore strategies to dismantle silos in IA digital media by leveraging cross-functional influence, enhancing collaboration, and driving innovation.

by Amélie Dubois

Crafting a Dynamic Marketing Strategy with Synthetic Data

When and how to accelerate

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22/07/2025

Crafting a Dynamic Marketing Strategy with Synthetic Data

Explore how synthetic data can revolutionize real-time marketing strategies in the digital media landscape.

AI influencers: ethical dilemma or growth lever?

Explore the complex landscape of AI influencers and their impact on digital media, balancing ethical concerns with growth opportunities.

by Amélie Dubois

The Transformation of Sales: How Marketing Takes Over the Entire Funnel

Digital publishing trends

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22/07/2025

The Transformation of Sales: How Marketing Takes Over the Entire Funnel

Explore the shift in digital media where marketing strategies are absorbing the entire sales funnel, redefining the roles of traditional sales teams.

Engaging Consumers in ESG Initiatives Through Co-Creation

Explore how co-creating with consumers can enhance ESG impact in the realm of IA digital media, fostering sustainable and responsible practices.

The Rise of Carbon Scores as Key Performance Indicators for Brands

Explore how carbon scores are transforming into essential KPIs for brands, influencing marketing strategies and sustainability efforts in IA digital media.

by Enzo Delacroix

Shifting Focus: Embracing a Usage-Centric Value Framework in IA Digital Media

Content architecture and linking

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22/07/2025

Shifting Focus: Embracing a Usage-Centric Value Framework in IA Digital Media

Explore the transition from a product-centric to a usage-centric value framework in IA digital media, focusing on the benefits and challenges for marketing directors.

by Enzo Delacroix